Mike Johns is Jamaican. He is the Founder and President of Digital Mind State formerly known as UrbanWorld Wireless, the Los Angeles based company that bridged wireless technology and hip-hop culture will be the guest speaker in person at the next Kingston BETA, Thursday April 26th, 2012 6:30pm at the Jamaica Pegasus Hotel.
Who is Mike Johns?
Mike Johns is the driving force behind the Digital Mind State brand, responsible for planning, business development, marketing and the company expansion. A true liaison between urban youth culture and the mobile industry, Johns has been successful at building and maintaining profitable business relationship with some of the biggest company names in mobile industry including T-Mobile, Zed, Fun Mobility, Nokia, Microsoft, amongst others. Motivated byleveling the playing field of the “Digital Divide,” he’s been dubbed “ambassador” of the urban/hip-hop lifestyle segment as well he’s achieved numerous “first” in the mobile entertainment space.
UrbanWorld was a vision Johns had early in his career while working as Marketing Director for Larry Flynt’s Rap Page Magazine. In 2001, he turned his dream into reality, brokering the company’s mobile content provider deal with T-Mobile; partnerships with Infospace, Jamster, and AT&T (UrbanWorld’s voicetones have been featured in the top ten voicetone category on AT&T for three consecutive years). Capitol Records become the first record label to conduct mobile marketing with the “urban” audience, utilizing UrbanWorld’s mobile platform followed by such industry players as Def Jam, Vibe Magazine, Adidas and Fox Network. UrbanWorld Wireless has become a worldwide leader in the distribution of urban content, while earning praise from executives at ABC Radio, BBC Radio, XXL Magazine, and an endless list of partners, vendors and clients.